Reflection

https://minaha9611.wixsite.com/bcm310-research

“Well begun is half done" At this moment, the beginning of the project is already gone. I agree that the well began is half done. However, the ending is also very important. In this reflection, I will explain and discuss the platform that I choose to present my findings.

There are some reasons that affect my choice of the selection, such as the time control, difficulties, related to my research or project topic, etc.

For this research project, I choose using the website to present my whole project, includes the background information, interview record, the content analysis, academic resources and the final findings. I have the experience of video making. However, I think that the website is a more suitable platform for me to show the findings.

There are strengths and limitation of the format that I choose. Before I explain and discuss the strengths and limitation of the format that I choose, I would like to introduce the pros and cons of the website and video briefly first.

For the website, the website is much easier to produce. All I need to do is putting my previous work and my conclusion into an online platform. Although it is not interesting and interactive as a video, it is more suitable for my topic. My topic is researching that is there an online gender bias issue in Hong Kong, especially for the private tutor. In this question, it is focusing on the gender issue on the online platform, especially website. From my point of view, I would like to use the same method to present the ideas of this topic. Next, I think the website is much easier for audiences to catch up with the content. It just likes watching the online article. There are different sections and anchors to define it. People can easily to follow the long content.

However, the website is not as attractive as the video. It is the limitation of making a website. The video is gaining more interactions with the audience than the website. In the internet century, the website is a very common thing in our daily life. People treat the website like the newspaper or magazine. At first, I would like to make a short video to present my findings. Unfortunately, the schedule of this project is very limited. Producing a video is extremely time-consuming. Comparing to the video and website, the website is a faster way to meet the deadline. The time control of making a website is much easier to control. It is the strength of making a website.

For the website design, I design a navigation menu for the audience to click on it to explore the different section of the project, such as the background, interview record, findings, etc. At first, I planned to have a one-page website that the audiences to keep scrolling to see the entire content. I thought that it is a clear way to show all the content. However, it is not. It makes the audience feel tired. That is the reason why use two different way to separate different section, such as using the anchor and the section.

Overall, there is no perfect platform to show the findings. All the choice are based on the different situation, such as the ability, time, costs, etc.

 

 

廣告

The Digital Artifact + The Contextual Statement of Digital Artifact

Here is my digital artefact below:

 

The Contextual Statement of Digital Artifact

The topic of my digital artefact is related to my previous case study topic, which is #metoo.

The focusing point of the case study is observing the how the media spread the message of assisting the social campaign, especially the social media. In this case, the role of the twitter is changing. Twitter’s role is transformed from a social media for communication among friends to an effective communication channel.

Also, it is observing how the media helps to change the social norms and widen the assisting of the issues, such as #HowIWillChange. After the #metoo made a waking call for the public, many men use the #metoo on Twitter as a turning point to acknowledge the steps that men can take to help those who have suffered abuse or harassment. Then, an Australian male Twitter user suggested men respond to the #metoo with the new hashtags, #HowIWillChange.

The focusing point of this digital artefact is similar to the case study. It is just liked making a digital representation of the case study. However, there is something added in this digital artefact. In the previous case study, I only mentioned the positive impact of the #metoo. In the digital artefact, I bring out some new ideas or points.

 

Yet in an era of trial by Twitter, the #MeToo movement immediately paints everyone with the same brush. (Lisa, K., 2018).

 

In the digital artefact, I mentioned the new idea about the divination issue. Is #MeToo worsening the divide between men and women? In the new media generation, people can easily blame on someone, the person who is blamed is easy to be judged by the internet users, even there is no any evidence at all. According to our law, people who are accused of misconduct must be seen as innocent until proven guilty. (Lisa, K., 2018).

For the design of the digital artefact, I chose to use the video to present. In the video, I designed to use a few scenes that are showing the Twitter or Facebook status. In my opinion, It is more suitable for this topic. It seems more interesting to the audiences who are the social media user. Because of the video length limit, I only quoted some key point or sentences to the scenes. It is easier for the viewers to catch up the content.

This digital artefact is uploaded on the Youtube. I hope that uploading the digital artefact on YouTube is gaining more interaction with the viewers, such as the comment. Also, I linked the digital artefact to my social media account in order to gain more viewing.

 

Reference:

Wang, E. (2018). Men Are Responding to the #MeToo Tweets With Promises of #HowIWillChange. [online] Teen Vogue. Available at: https://www.teenvogue.com/story/men-tweeting-how-i-will-change-me-too-social-media-campaign [Accessed 21 Jun. 2018].

Lisa, K. (2018). Is #MeToo worsening the divide between men and women?. [online] The Globe and Mail. Available at: https://www.theglobeandmail.com/business/commentary/article-is-metoo-worsening-the-divide-between-men-and-women/ [Accessed 21 Jun. 2018].

 

 

 

Project Document

https://minaha9611.wixsite.com/project-bcm240

Project Document

The is the project document that explaining what I did in this project. This project is discovering and observing the daily relationship between media, audience and space, which is the name of this course.

My project is observing the relationship between two aspects, which is the media and the audience. The topic is about the television memories. My project topic is researching how Video On Demand (VOD), such as Netflix affecting people loyalty to the television network.

I start the project with my strong interest in television watching. Television is a kind of must-have item for everyone’s home in this century There are developments of the television that we can find. It is a media in our daily life. That is the reason why I chose this as my final project topic. In the past, people treat watching the television as a social activity. People will stick together and lay on the sofa to watch the television show. It is a sort of social interaction through the media. The media create a space for people to gathering around. It is not just a media. After the learning of this year, I can see that there are a connection and relationship between the media, audience, time and space. 

The first step of this project assignment is writing a blog that explaining the draft or plan of the project. It includes the basic background, potential stakeholders and the methodology. This step is extremely helpful for me to clear up my mind for the further step of the project. Also, I found some helpful data and journal that are inspiring and supporting me on this topic.

After finishing the proposal or the draft of the project, I start the research and observation through the traditional ethnography which is the interview. For the traditional ethnography, I planned to have a face-to-face interview with the someone who is the VOD users. The interview is focusing on the users’ behaviour of video watching and their changing caused by the VOD. 

The first part of the interview is about the users’ behaviour of video watching in the past, such as what they use to watch the video and did they watch it through the online pirated copy. The second part of the interview is about why they choose the VOD instead of the online pirated copy. After comparing the behaviour of past and present, there is the result of this research project. The interview result is matching my prediction of the project. 

For the final digital artefact, I planned to create a website to present my project. It includes the background, methodology, interview record and the findings. The skills that I learned from this part are related to my previous assignment, which is the review of blog design and strategies.

In the final website, I design to create a one-page scrolling website. It is the simple and clear layout to show the whole project. It is because that I am afraid the viewers of the website will miss some parts when they are exploring the website. Because of the length of the different section. I added different anchors to define the different section. When they click on the anchor menu, they can easily go back to the different section. In my opinion, the project is able to communicate with the audience effectively.

The ideas, platform and the potential stakeholders are fitted because it is well-conceived. For this research project, the digital marketing industry and the broadcast industry are identified as the key stakeholders. The result of the research topic would help them to build up the long-term relationship with their target customers. Also, it helps to keep the customers to be loyal to their company.

In the past, I would like to have a traditional essay or research report to show my final result. After a semester of studying this course, I chose to create a website through the online editing platform, Wix. In the new media generation, the media is an efficient tool for us reach and target our audiences. The website is published on the public internet. People can search it through the online searching tool.

In addition, the project is also beneficial to my future career path. There were several guest speaker who is invited to inspire us and give us an idea of this creative industry during the semester. Their talk is really inspired me for the career. I am interested in working in a media agency company, which is helping the customers to design their media planning and manage it. In this project, it is helping me to know more about the environment of the VOD and see how media changing people behaviour.

Overall, this project is reviewing all I have learnt in the past semesters. First, the topic is related to our major study which is the global media. We research the relationship between the media, audience and space. We see how the media changing our concept of time and space. Also, it changes our behaviour. Next, this project practices our learning of research methodologies, such as the traditional ethnography and the new form of ethnography, the online ethnography. The whole project is connected with our learning of this year.

 

 

 

Case Study – Part 3

In a global generation, the media helps to spread the information and the messages efficient. The efficient information flow helps to raise the attention of different social issues, such as the gender inequality, especially the sexual harassment problem.

Gender inequality is the concept of the situation that women and men are not equal. Gender inequality refers to unequal treatment or perceptions due to the gender. (Paludi, Michele A.; Barickman, Richard B., 1991). Sexual harassment is bullying or coercion of a sexual nature or the unwelcome or inappropriate promise of rewards in exchange for sexual favours. Sexual harassment includes a range of actions from mild transgressions to sexual abuse or sexual assault. (Dziech, B. W., & Weiner, L., 1990).

Most of the people believed that the sexual harassment is not that serious in this generation. However, it is not. The gender inequality problem is happening, especially in the workspace. People just don’t have a sense of how the magnitude of the problem. Even they see it happen, most of them will be the bystander.

 

“In many Asian countries, the culture of male sexual norms empowers men to harass women”. – South China Morning Post

 

In Thai culture, people treated the sexual harassment as a personal issue between two people. The social attitudes of Thai seem conservative. However, there is something worse. (South China Morning Post, 2018)

 

“Woman who interviewed 100 rapists in India said they had ‘power to make you feel sorry for them’” – South China Morning Post

 

In India, the victims even are not allowed to speak up. The victims of the sexual harassment said that the Injurer have the power of making the victims feel sorry for them. People don’t have a sense of how widespread this problem it is. (South China Morning Post, 2017)

In 2017, A virtual hashtag on media gives people the sense of this problem.

It’s #metoo.

#metoo becomes a virtual hashtag since Alyssa Milano, a famous actress who encouraging survivors of sexual harassment to post a #metoo status. (RollingStone, 2017) She aims to give people a sense of the magnitude of this problem and brings the awareness to the commonality of sex crime among women. After a while, thousands of responds pop-out. At first, most of the response is from the western countries. Then, there are thousands of response from Asian, Mid-East and Africa that can be seen.

 

Screen Shot 2018-05-30 at 1.07.07 PM.png

 

It is the changing because of the #metoo thought the media. People start to care about the issue and not to be a bystander. The direction of assisting with the sexual harassment is widened.

The reason that choosing this case to observe is that it is started on the social media, Twitter. Media is an important part of the case. There are relations that can be found about assisting the social issues. This case study will focus and observe how media assisting the sexual harassment issue, then leading people to pay attention to the gender inequality issues.

Then, let move on to the second part. It separates into two sections. The first section is observing the how the media spread the message to assisting the social campaign, #metoo. Helping to assist the global sexual harassment issues thought victims speaking up. Second, it observes how the media helps to change the social norms and widen the assisting of the issues, such as #HowIWillChange. It is a new direction of assisting the issues.

First, the media helps in to spread the messages of #metoo. Sexual harassment is a serious issue in global. There are several organizations that help to raise the awareness of this issues. However, most of the result is not as powerful as the #metoo. In this case, the role of the twitter is changing. Twitter’s role is transformed from a social media for communication among friends to an effective communication channel.

As I mentioned, Alyssa Milano uses the popular social media platform, Twitter to post a #metoo status and start the #metoo campaign. Twitter is one of the most popular social media platforms in the world. The function of the Twitter helps to spread the message more effectively.

For the very beginning, Twitter is a social media among friends and family. Also, people can follow the public celebrities and the television broadcast network, such as the BBC. The #metoo campaign starts on the Twitter through the hashtags. The hashtag is a kind of catalogue. When people search or click on the #metoo, they can see the tweet that adding the #metoo hashtags.

Alyssa Milano is a famous actress who has a lot of followers in the Twitter. Her followers share her status through the social media. Every time people share the message out, their friends can see the tweet of Alyssa Milano about the campaign. Twitter is becoming an effective communication tool to spread the message out. Twitter’s role is transformed from a social media for communication among friends to an effective communication channel.

Screen Shot 2018-06-22 at 1.14.37 AM

Comparing to the traditional media, such as print media, the message is not easy to spread worldwide. The print media mostly include the subjective opinion. However, the social media is a bit different. There are millions of people expressing their opinion. It brings the awareness to the commonality of sex crime among women indeed. People can judge it by themselves, not by the subjective media reported.

Although there are thousands of responses and supports, there are not bringing Hong Kong into the #metoo campaign to the general public. However, the media did influence some people. More and More people determine to speak up and encourage people to face the issues.

Finally, this case shows that the social media assisting with the sexual harassment and assault problem, such as encourage victims to speak up, leading to the next movement, #HowIWillChange, etc. Also, the

Screen Shot 2018-06-22 at 12.56.25 AM.png

Lui is a hero. She came forward for three reasons: to increase public awareness of sexual assault against children; to encourage victims to speak up; and to let the public understand that sex is not a shameful or taboo subject.

Thank you for your courage and your #MeToo, and thank you for giving Hong Kong a gift on your 23rd birthday.

–  Alice Wu, South China Morning Post (2017)

In 2017, an Athlete called Vera Lui Lai-Yiu in Hong Kong joining the #metoo movement through the Facebook. She posted a status on Facebook that aims to increase the public awareness of sexual harassment. Also, encouraging victims to speak up. Her action is increasing the public awareness about this issues, including the local news. The news media is also helping to assist with and support this social campaign. In the news article, the media describe Lui is as brave as a hero and keep showing thanks to her. (Alice, W., 2017)

In this case, the power of the celebrities is also shown. For the very beginning, Alyssa Milano brings the movement into the spotlight. Because of her high popularity among the public, the message spread virtually in the world.

Second, the media helps to change the social norms and widen the assisting with the sexual issues. As I mentioned, many people treat the sexual issues as personal issues, even it is a sexual harassment. The #metoo campaign is helping the issues through the media.

After the #metoo made a waking call for the public, many men use the #metoo on Twitter as a turning point to acknowledge the steps that men can take to help those who have suffered abuse or harassment. Then, an Australian male Twitter user suggested men respond to the #metoo with the new hashtags, #HowIWillChange.

He made a list of suggestions for how men can dismantle rape culture. The recommendations are including the donation for women’s shelters, reporting known sexual assailants, and recognizing that you can be complicit in sexual harassment and assault without being a perpetrator yourself. #HowIWillChange has gathered over 1,500 retweets and 4,000 likes. It is a big difference compared to what I mentioned before. The assisting with the sexual harassment is not only start for the angle of victims. It is around the general public. (Wang, E., 2018).

 

Screen Shot 2018-06-22 at 1.35.36 AMScreen Shot 2018-05-29 at 10.46.13 PMScreen Shot 2018-05-29 at 10.46.39 PM

 

In conclusion, this case shows that how media assisting with the sexual harassment and assault problem, such as encourage victims to speak up, leading to the next movement, #HowIWillChange, etc. Also, the power of the celebrities is also shown. The message spreading of the celebrities is much efficient than the traditional print media.

 


 

Reference:

 

Paludi, Michele A.; Barickman, Richard B. (1991). “Definitions and incidence of academic and workplace sexual harassment". Academic and workplace sexual harassment: a resource manual. Albany, New York: SUNY Press. pp. 2–5. ISBN 9780791408308.

Dziech, B. W., & Weiner, L. (1990). The lecherous professor: Sexual harassment on campus. University of Illinois Press.

South China Morning Post. (2018). #MeToo momentum shows there’s much more to be done. [online] Available at: http://www.scmp.com/comment/insight-opinion/article/2130347/metoo-momentum-shows-theres-much-more-do-gender-equality [Accessed 30 May 2018].

South China Morning Post. (2017). Monsters or men? Woman who interviewed 100 rapists in India said they had ‘power to make you feel sorry for them’. [ONLINE] Available at: http://www.scmp.com/news/asia/southeast-asia/article/2110815/monsters-or-men-woman-who-interviewed-100-rapists-india. [Accessed 30 May 2018].

RollingStone. (2017). Alyssa Milano Wants Her ‘Me Too’ Campaign to Elevate Harvey Weinstein Discussion. [ONLINE] Available at: https://www.rollingstone.com/movies/news/alyssa-milano-on-her-me-too-campaign-weinstein-conversation-w509345. [Accessed 30 May 2018]

Alice, W.(2017). Brave Vera Lui brings Hong Kong #metoo campaign against. [online]  South China Morning Post. Available at: http://www.scmp.com/comment/insight-opinion/article/2122483/brave-vera-lui-brings-hong-kong-metoo-campaign-against [Accessed 22 June 2018].

 

Wang, E. (2018). Men Are Responding to the #MeToo Tweets With Promises of #HowIWillChange. [online] Teen Vogue. Available at: https://www.teenvogue.com/story/men-tweeting-how-i-will-change-me-too-social-media-campaign [Accessed 21 Jun. 2018].

Review of the Blog Design and Strategies

After a year of study, I would like to draw your attention to the blog design and the strategies that I made this year. This blog is a kind of showcase for me to present my personal opinion and effort of this year of study. In this review, I will explain the visual design of this blog site. Then, I will explain how I improve and build up the relationship between my blog and the readers through the online stats provided by the WordPress.

First, let me explain the basic design of the blog. The layout of the blog is separated into 2 column. The left column is the fixed sidebar. It shows the search bar, the catalogue or the sections, link to the homepage, Facebook page and Twitter. The right column is the content of different blog posts. It is available to for readers to keep scrolling down to read the entire blog posts.

For the convenience reason, there are sections used as a divider of the content. Readers can easily to read different blog posts sort by different sections. They can click on the left column to read different blog posts sort by different sections. The blog posts are sort by the course code of the assignment. Also, there are hashtags on the different blog post.

When the reader scrolling down the website, the left column is always there for them to click on the information sidebar. The information is included in the connection of my own facebook and twitter account. It provides the interaction between me and the reader. When the readers are interested in more information about me, they can click on the buttons that are linking to my personal social media accounts.

However, there is the main aspect that I can improve. It is the content-driven problem. After a review of my own blog, I found that the blog is more content-driven. There are so many texts in a few paragraphs.  It looks pretty boring for people who are not interested in this area. It is difficult to raise the interest for them to keep on reading the content.

I want to give an impression of mature and professional to the reader. That is the reason why I choose the dark grey as the colour of the sidebar. Also, I don’t have a strong designing skill to make the blog looks attractive so I want to make it simple. The background of the content column is the picture of the brick. I hope that the combination of dark grey and brick background gives the classic and simple impression to the readers. In addition, the brick wallpaper makes the content looks like the board. The blog content is a kind of ideas that posted on the board. It is representing that this blog site is representing my personal opinion.

For the typography, I did not change it very often. I use the Noto Sans for the blog. The Noto family is designed for achieving visual harmony. The advantages of the Noto Sans font is that it is comfortable for readers to read a long paragraph. The aim of this blog is showcasing my effort for this year. Most of the blog post is quite long. It is a more content-driven blog site. The font is helpful for me to provide a comfortable reading space for the reader.

For the pictures that I have chosen for the blog content, I prefer to choose a vintage style picture. There are mainly two reasons behind. First, I am a vintage lover. Second, I want all of the pictures that are matching the brick background. The vintage style pictures on the content part look like a hardcopy that pin on the board. It just likes the information broad that located in the college or university. In addition, all of the pictures are found in the searching tool, Google. All the pictures are allowed for the non-business used.

 

 

 

Second, let me show the relationship between my blog and the readers. The stats that provided by WordPress is very useful. It shows the traffic flow, views, the publicizing of your link social media platform too. Here is some screenshot that shows the stats of my blog site above.

According to the picture, I can found out that the views of the months and years or the average per day. I gained the most views in November. According to this information, I can analysis that the topic of blog posts in November is the most attractive for the reader. It is helping me to adjust the direction of my writing. Also, I found that Friday is the most popular day of the blog visiting. In the future, I can plan to post the content during the Friday evening. I can predict that it would be more effective to raise the number of visiting.

Nevertheless, the rise of the followers is not increasing at this moment. In my opinion, it is a very common situation for a startup blog site. Most of the followers are my classmates so far. Sometimes, there are a few people from overseas who visit my blog site. The stats show that the target readers of the blog page. However, the connection between different social media platforms, such as Facebook and Twitter is helping me to make new circle friends and extending it. My friends who I linked on different social media can access to this blog site through the connection. Also, I can follow some WordPress users to keep in touch with their latest blog posts. When people follow you on WordPress or other similar social media platform, they can get a notification when you update the blog site or the status.

After the year of study, I know more about the management of different platforms, such as Facebook fans page, Twitter and the WordPress for sure. These experience are very useful for me in understanding more about the future career path. In the past, I did not think that it would be so many things behind managing a website or social media platforms.

 

Week 7 & 8 – About the Research Project

 

My research topic is about the television memories. The research will focus on how the Video On Demand (VOD), such as Netflix affect the loyalty of the television audiences to the television network.

 

Television is a kind of must-have item for everyone’s home in this century There are developments of the television that we can find. In the past, people treat watching the television as a social activity. People will stick together and lay on the sofa to watch the television show. It is a sort of social interaction through the media. The media create a space for people to gathering around. After the media development, there is a new form of the television watching.

…, Netflix has increasingly been regarded as a disrupter in the TV ecosystem.

(Sharma, R. A., 2016).

It is the Video On Demand (VOD). The definition of the VOD is that a programming system which allows the users selecting what they want to watch, such as the movie and the TV shows based on their choice. It is not controlled by the traditional broadcast schedule. It extremely prevails in this century. Here is the picture below showing that the services of Netflix are over 190 countries. In April 2018, Netflix had 125 million total subscribers worldwide, including 56.71 million in the United States. (Netflix Investor Relations., 2018).

Netflix_area.svg.png

 

People are more loyal to the television network after the rise of the VOD. In the past, people prefer to watch the movies or the TV shows through the online pirated copy, such as BitTorrent. The online article shows that the behaviour of the audience is changing. (Lewontin, M., 2015).

While the file-sharing service BitTorrent once occupied 31 percent of the total Internet traffic in 2008, this year it occupied 5 percent of the total Internet traffic during the entire day.

(Lewontin, M., 2015).

I am interested in how the media change this audience behaviour. Because of my interest of television and the curiosity, the research topic is led to focus on how the Video On Demand (VOD), such as Netflix affect the loyalty of the television audiences to the television network.

 

Potential Methodology

For the research methodology, I would prefer to make use of the traditional ethnography or the online ethnography as the research method. For the traditional ethnography, I would like to have a face-to-face interview with the small group of people who are the VOD users. If I cannot a suitable group of people to interview. I will change to the online ethnography. I would like to find my potential interlocutor through the online forum. Starting the online ethnography by the online communication. The interview question will focus on the users’ behaviour and their value of watching movies or TV shows.

Stakeholders

For this research project, the digital marketing industry and the broadcast industry are identified as the key stakeholders. The result of the research topic would help them to build up the long-term relationship with their target customers. Also, it helps to keep the customers to be loyal to their company.

Digital Narrative

The ideal digital narrative is producing a short video that presents my finding of the research report. The digital narrative will be posted on the online video sharing platform, YouTube. The video digital narrative helps me to present my video editing skill and digital storytelling skill to the target audience of the report. Also, it provides an interaction between us. If the process schedule is not the same as my prediction, I will change it into a website that shows the finding.

 

Reference:

  1. Sharma, R. A. (2016). The Netflix Effect: Impacts of the Streaming Model on Television Storytelling.
  2. Netflix Investor Relations. (2018). Netflix Investor Relations | Netflix, Inc.. “Netflix Q1 18 Letter to shareholders". Retrieved July 6, 2018, from http://ir.netflix.com/static-files/419958ac-5fd7-4bcd-9fb1-ebca445a9016
  3. Lewontin, M. (2015). CSMonitor.com. How streaming video has outpaced file-sharing across the globe.Retrieved July 1, 2018, from https://www.csmonitor.com/Technology/2015/1207/How-streaming-video-has-outpaced-file-sharing-across-the-globe

     

week 6

 

After having a lecture about the public information display, I take the journey to observe how users use the media and how it transforms the concept of private to public. The journey started from the Tsim Sha Tsui MTR station. That day, I dated my friend to Mong Kok and went shopping.

IMG_6975.JPG

I take the MTR to Mong Kok that day. Here is the television where located in Tsim Sha Tsui MTR station.  The television is only showing the movie trailer.  Most of the people just cross by that television, including me.

However, I stopped in front of the television on that day because I was waiting for my friend. I started watching the latest movie trailer. It is a huge area in the MTR station so I can stand in front of it without disturbing others. The media and space concept was a little bit different at that moment. It just like that a private space was created between me and the television. Others kept walking cross me and the television. The space concept is different between us.

IMG_6948IMG_6949

 

The shopping mall is a kind of public space obviously. However, the media is changing the concept of space. I take these two pictures when I went shopping with my friends. I observed people who in the pictures for a few minutes. They hold their smartphone for around 5 minutes. During the time of their using, they did not do anything else. They just stood there and ignore everything around them. It just like that there is a private space for them. The media is transforming the media practice for the user.